Recently, I was tasked with designing a logo for @cityflicker Freelance. Owned and operated by my dear friend Lindsay, who is a social media marketing genius. On our initial consultation, she indicated that her tagline would be "Transforming flickers of ideas into Effective Marketing Strategies." and that she would like to use a butterfly as a symbol of transformation. She also preferred navy blue as a dominant color.
Though I wasn't opposed to the butterfly, her tagline made me think about lighting a fire. Not a fire that burns, but one that warms and glows and brings life. (This is also coincidentally an accurate description of not just her business, but Lindsay herself.)
After several early iterations, we were able to successfully merge the butterfly form and the flames into a logo that represents Lindsay, @cityflicker Freelance, and the fire she lights for her client's transformation.